facebook image sizes

The Quick Guide to Facebook Image Sizes: What you Need to Know

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We’re going to talk about Facebook image sizes without the brain-melting technicalities.

If you have yet to Google the subject of formatting and designing images for Facebook, consider yourself lucky. Within minutes, the non-photographers and non-graphic artists out there hit a digital brick wall of opinions, file types, sizes, ratios, editing options… that seem to go on forever in both directions.

For social media managers that don’t represent high-end photographers or luxury brands, the following image sizes and tips will more than cover your day-to-day activities on Facebook.

Cover Photo: 720px Wide – 350px Tall

ActionSprout Cover Image Size

Of all the Facebook image sizes to be aware of, the cover photo is among the most important. This is the very first thing people see when they arrive on your page, so it sets the mood and tone for the entire initial interaction. The most important thing to consider is what feeling you want people to experience.

Be sure to check out the Facebook Guidelines (which are super simple), and accept the fact that you’ll need to experiment and change it over time to keep things fresh. Stick to the recommended size because anything much smaller will get sttttrrretched out and look horrible.

  • Keep it simple. It’s not a billboard; think shop window instead.
  • Always test and ensure the cover photo looks good for both desktop and mobile users on common devices.

Profile Images: 180 x 180 is Ideal

ActionSprout Profile Image Screenshot

Shoot for high-contrast images that look better in News Feeds, especially the mobile environment where they’re super small.

Of course, the higher the quality, the better. And, unlike cover images which can change a fair amount, for non-profits and cause pages, profile images are essentially branding icons—so they should remain fixed to build identity and reliability/consistency over time.

Link and Action Posts: 1200 x 627

ActionSprout Example Action Post

Adopt this motto:

“I’m going to use the highest quality JPG files (or PNGs under 1mb) with appropriate Facebook image sizes, and all will be well!”

That photo in the example link post above looks nice and crisp, doesn’t it? And keep in mind that you’re looking at a crude JPG screenshot image in a blog post vs. the News Feed!

If you’re wondering why PNG files should be under 1mb, here’s the gist: JPG images are compressed and sacrifice overall quality for a smaller file size, while PNGs are not compressed and are therefore much larger in size and higher in quality. Once you go over 1mb, they begin to look pixelated.

Ad Facebook Image Sizes: 1200 x 628

Facebook page management ads

If you stick to the motto and use a larger, high-quality JPG, you’ll be in good shape. The most important thing to note about ads is this: Ad images can have no more than 20% text. A really nifty tool to bookmark in your browser is Facebook’s grid tool. By following the instructions, you’ll know if your ad image is under 20% text and will be approved before you submit your ad for review. Here’s the full bullet-point ad specs straight from Facebook’s Ads Guide:

  • Headline: 25 characters
  • Text: 90 characters
  • News Feed link description: 200 characters

Another nifty tool to bookmark is the JavaScript Character Counter. This instantly calculates the character count for you, and allows you to optimize the text within it.

Final Thoughts

And there you have it folks. Those are the basics in terms of crucial Facebook image sizes: cover photo, profile picture, link/action posts and ads. Once you master these, the rest of the journey is much easier and less stressful. Take advantage of the many easy online tools at your disposal as well. Image sizes are the easy part; it’s the curation and creativity that take up the most time!


Let us know what tricks and tools you use in the comments below!