The Secret to Shareable Images
Remember the old phrase “A picture is worth a thousand words”? Well, that is even more true today than ever before. Images have the power to be shared, loved, turned into memes, and reach virality faster than ever. If your cause is linked to a great image, that means your cause also gets to come along for the ride.
This can seem like a daunting task, but it’s actually pretty easy to craft a share-worthy photo.
Let’s walk through four strategies to have in your toolbox.
1) Use High-Quality, High-Resolution Images
One really impressive image is worth 1000 not-so-impressive ones. There are plenty of circumstances where simple “Kodak Moment” pictures will always be impactful, but in general, the more high-quality images you use, the more engagement you’ll see.
Now when you’re running a nonprofit Facebook Page, you really can’t afford to make every photo a $100 photo, but…
- You can share other people’s and there’s plenty out there.
- You can edit your own images.
- You can find amateur photographers/photography students, paying their dues or building their portfolios, who believe in your cause!
There are also tons of sources to find great stock photography for free.
Lastly, it’s important to use the right size!
2) Capture Emotions & Results
Think about what emotion you’re trying to communicate to your audience through a certain piece of content: anger, joy, concern or perhaps a sense of urgency? Think about the emotion first, then pick images that are aligned.
Sharers respond to emotion. In fact, it is emotion that gets people to ACT. Thinking causes thinking, but emotion moves us to act.
For your donors, stick with images that show results. Show supporters what your nonprofit is out in the world getting done—what their hard-earned money will result in.
3) Use the Ever-Powerful Collage
The two coolest things about collages is that one picture turns into many and, through one picture collage, you can say many profound things.
Don’t worry, not only are they easy to make, but more and more social media sites are finding ways to make it ultra-easy for users. An example would be Twitter announcing back in March that it was going to turn one photo into four. Here’s a quick breakdown from an Ad Age article. Check it out because there are example shots so that you can see what they look like:
“The change lets users and brands take up more space in people’s tweet streams. Now photo collages have the potential to let them do more storytelling with the space they have and go well beyond the former 140-character boundary.”
Here’s an example from the article and it leads us to our next strategy:
In a nutshell, collages are storytelling and engagement made easy. Here’s a free tool that will get you started.
4) Add Text or Quotes to Your Images
Adding text to images seems more complicated than it really is.
- Step 1: Go to https://buffer.com/pablo
- Step 2: Upload an image that’s the right size.
- Step 3: Add text
- Step 4: Download
- Step 5: Share on your nonprofit Facebook Page and watch the response.
There are also plenty of meme-maker sites that you can use to make your own memes, rather than circulating the ones that we’ve all seen a hundred times over the last few years.
What are your favorite places to find or edit images? Let us know in the comments!