Causes Continue to make an Appearance on the National Stage

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patricia-arquette

Many Academy Award winners shared causes following the somber cause-filled Super Bowl.

During the 2015 Academy Awards, it seemed that every actor and actress who accepted an award addressed a cause during their speeches. Some were related to the film they had won the award for, while others took on a much more personal nature.

Graham Moore, who won Best Adapted Screenplay for The Imitation Game, spoke about his personal experience with suicide:

“When I was 16, I tried to kill myself because I felt weird and I felt different and I felt like I did not belong. I would like this moment to be for the kid out there who feels like she’s weird and different and feels like she doesn’t belong. Yes, you do.”

John Legend and rapper Common, who won for Best Original Song (“Glory” from the film Selma), spoke about the enduring message and importance of the film:

“We say that ‘Selma’ is now, because the struggle for justice is right now. We know that the Voting Rights Act that they fought for 50 years ago is being compromised right now in this country today. We know that right now the struggle for freedom and justice is real. We live in the most incarcerated country in the world.”

Patricia Arquette, who won Best Supporting Actress for Boyhood, spoke about equal rights for women:

“To every woman who gave birth, to every taxpayer and citizen of this nation, we have fought for everybody else’s equal rights… It is our time to have wage equality once and for all and equal rights for all women in America!”

The Academy Awards’ focus on causes this year is in line with the Super Bowl’s. From Nationwide’s ad on the safety of our children to the NFL’s message on domestic violence, the 2015 Super Bowl was noticeably more serious than past games.

Richard Carufel reported on the shift in tone and focus soon after the game, stating:

“Many of this year’s advertising brands opted to associate their [Super Bowl] messaging with a social cause or otherwise sentimental issue—suggesting that the targeted approach of advertisers is shifting.”

After 20 years of benchmarking research, Cone Communications says that the desire to support causes and related programs is at an all-time high. Folks wish to support the causes they are passionate about and expect companies to do the same. This can explain why we’ve seen an uptick in advertising centered on causes and progress.

What Does this Mean for Nonprofits?

With public desire to support worthy causes at an all-time high, there is a lot of potential support and attention that your organization can receive. Now the challenge is earning it. Here are a few suggestions and strategies to do just that:

Tell your story and the story of your cause. Whether consciously or unconsciously, people frequently give based on their emotions. Tell the story of your organization and cause in a way that taps into this. Stories are already a powerful way to connect with potential supporters and share important information related to your cause. Framing it in a way that also tugs on supporters’ heartstrings will take your cause to the next level.

Invest in social media. Your story changes from day to day. Because of this, social media is one of the most effective ways to share your story with supporters and keep them up to date. Invest time in daily updates on your cause and how supporters can help.

Be authentic. Due to the increasing transparency that the digital age provides, people are becoming more particular about the organizations they support. Transparency can also be used to your advantage. Invite supporters behind the scenes, and share the daily struggles and victories of your organization. Being authentic and showing the human side of your organization can go a long way in gaining and retaining supporters.

Newsjacking. The trickiest of the four, newsjacking is when an organization rides the wave of a popular story or piece of news. Do so with care! Reserve newsjacking for the stories that are the most relevant to your cause.

Here are two examples from Change.org related to the Academy Awards. Both do an excellent job of referencing the awards show, while linking back to the causes they support.

#Selma didn’t win #bestpicture but you can help students remove a KKK leader’s name from that iconic bridge: http://t.co/yvS5Evw61S #Oscars

— Change.org (@Change) February 23, 2015

Tomorrow, the family of #AlanTuring will present 520k petition signatures to @David_Cameron to #Pardon49k. http://t.co/hX6qaBPQnn #Oscars

— Change.org (@Change) February 23, 2015

With a little creativity and ingenuity, your nonprofits can gain the attention and support of the folks who are as passionate about your cause as you are.

What strategies have worked for your organization? Let us know in the comments!

Privacy Policy: The Impact and Meaning Behind the Text

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privacy policy

Online privacy is a growing concern. It seems that every day, companies find a new method of obtaining our personal information without full consent.

If you run campaigns through ActionSprout, the privacy of your supporters is something you have to think about. ActionSprout is a powerful social engagement tool that helps you reach and interact with real people and collect data, both implicitly and explicitly, as supporters interact with your social content.

This information is made available to you so that you have a complete picture of who is supporting your work. It’s important throughout your relationship-building process with your supporters, to respect people’s privacy and not misuse any information you may have.

How much thought have you put into your privacy policy?

Working America Upgrades its Privacy Policy

Not too long ago, Working America (Fan Engagement Score) decided to update the privacy policy on its actions.

The old one was as follows:

“By providing your name and e-mail address, you are joining Working America. As a member, you will receive updates and action alerts on how you can help build a better future for working families.”

This privacy policy really isn’t too bad. It’s a bit short, but it clearly states the need to know information. Working America knew it could do better though. So after much thought and a few drafts, the organization revealed its new privacy policy:

“By adding your name, you are joining Working America. As a member, you will receive updates and action alerts on how you can help build a better future for working families. This app asks for access to your friend list to make it easier for you to share this action if you choose; your friend list is never stored. If you choose not to authorize the ActionSprout app after clicking above, just hit cancel and you can still sign the petition.”

The new one now includes much more detail. It explains how certain information is used and why it’s asked for, and how to complete the action manually without authorizing the ActionSprout app. These were both issues that their audience was sensitive to.

The Result

After writing the new privacy policy, they sent it into the wild with the following action:

They were overwhelmed by the response. Just over 3,000 people took the action! That’s around three times more than their average with their old privacy policy.

Why did it Work?

According to a study by the Association for Consumer Research:

“43% [of subjects] indicated that the presence of a privacy policy alleviates their concern, while only 10% [of subjects] indicated that privacy policies do not affect their propensity to disclose.”

This suggests that privacy policies really do hold some weight. But that’s not the only reason Working America’s new privacy policy led to such a positive response.

They listened to their supporters and acted on what they learned.

Working America’s supporters were worried about two things:

  1. That taking the action required their Facebook Friends list.
  2. That taking the action meant authorizing the ActionSprout app.

Both were holding supporters back from completing actions for Working America. The new privacy policy addressed both.

  1. The Issue of the Friends List:

This app asks for access to your friend list to make it easier for you to share this action if you choose; your friend list is never stored.

  1. The Authorization Issue:

If you choose not to authorize the ActionSprout app after clicking above, just hit cancel and you can still sign the petition.

Their supporters’ worries were not only acknowledged, but explained and put to rest. Now nothing but disinterest was holding potential supporters back from completing actions.

The Takeaways

We hope you now understand the importance of privacy policies and the difference one can make. In order to reproduce this kind of success, listen to your audience, address their concerns and put some honest thought and time into writing your privacy policy.

What are your tips for a successful privacy policy? Let us know in the comments!

Facebook Fan Count vs. Engagement, Which Matters More to your Cause?

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facebook fan count

Oh boy, wouldn’t it be great if your nonprofit were sporting a Facebook fan count like this?

Facebook Likes Example

If only you had this much activity every day…

People Talking About This Facebook Stats

Is this what successful Facebook engagement looks like?

Facebook Fan Count Post Engagement

What do these numbers really mean to your cause? Will the phone be ringing off the hook, donations flooding in and will you have off-the-charts event attendance?

All the Facebook traffic in the world means nothing unless some of those people are becoming engaged supporters through petition signing, donations and newsletter signups.

In other words, Facebook is about building relationships with supporters and moving them to meaningful action.

So which numbers should your cause be focusing its energy on? Let’s take a look!

How Valuable is Your Facebook Fan Count?

It all really comes down to how the fan count is earned. Here at ActionSprout we are adamant that buying “fans” is a really bad idea. Instead, nonprofits should build their fan counts through organic, authentic behavior and quality content over time.

In their book from 2012, Measuring the Networked Nonprofit: Using Data to Change the World, Beth Kanter and Katie Paine created “The Facebook Ladder of Engagement” (seen below):

Facebook Ladder of Engagement

As you can see, the relationship between trust/affinity and audience size is palpable. Furthermore, as engaged people take each action step, the demand for trust and affinity increases.

  • Step 1 – Awareness: Strategically create content that current supporters are likely to share on their own News Feeds to increase awareness.
  • Step 2 – Initial Engagement: Through high-quality content, trust is built and engagement goes from talking amongst friends to direct comments, likes and shares.
  • Step 3 – Continuity: Over time, supporters, donors, volunteers, etc., will slowly draw closer until they reach the point where…
  • Step 4 – Advocacy: They’re ready to take the next step, join an email list and become more proactive for the cause.
  • Step 5 – Donation: If their engagement is acknowledged, the content stays on-point, and they can see that their advocacy and donations are having an impact, they move on to the final step.
  • Step 6 – Cycle Completion: Sharing their donation on their page for all to see!

Your fan count isn’t a reliable social media metric. It’s not a number to be used when considering any data-driven decisions. And it’s not a legitimate way to measure impact. But, in the beginning, it can be a way to begin building and expanding awareness. That’s all.

By default, Facebook only delivers our posts to about 2–5% of our fans!

Of course there are variables like paid Facebook advertising traffic and EdgeRank score, but it really doesn’t matter what your Facebook fan count is after you reach a certain point.

The #1 Way to Build Facebook Engagement

In the beginning, you could have the most profound web content this side of the Milky Way, and it won’t mean too much. That content is a miniscule drop in a Grand Canyon-sized bucket. However, through a combination of strategies, you can bring in some supporters, and through daily Facebook activity plans, you can slowly build.

Untracked Engagement is Wasted Engagement

It’s all in the data! Here’s a note from one of our founders, Shawn Kemp:

“Facebook gives you a great set of analytics to help you keep track of your page’s social footprint. We particularly like comparing total fan count to how many people are engaged with you. The higher that ratio, the more engaged your fans are, the more your posts will get seen, and the more likely that your fans will be there to help you when you ask.”

It’s why we created the Fan Engagement Score on the Page Analyzer for all the nonprofits that use our system, which itself comes with its own set of data-tracking tools that complement Facebook’s to make this data easier to act on and understand. Imagine trying to be an air traffic controller without current data on where planes are going and need to be.

The primary reason these metrics are so important is because they allow you to respond to what your supporters tell you moves them to action. And remember, Facebook’s algorithm is all about showing users content that’s relevant and engaging.

Conclusion: Facebook Fan Counts are Good for Momentum but Engagement is King

Initially, working on building Facebook fan count is a good idea, but only through honest and genuine means. Once a certain point is reached, engagement is all that matters. And by engagement we mean forming relationships that allow you to transform online advocacy into real-world impact. Thanks for reading!


Thoughts? Questions? Let us know in the comments!

NARAL Pro-Choice America Delivers Petition with 140,000 signatures to Mitch McConnell

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naral petition

With the help of CREDO, UltraViolet and ActionSprout, Petitioners Sent a Clear Message to Mitch McConnell: Don’t Threaten Women’s Reproductive Freedom!

As we were saying goodbye to 2014 and ushering in 2015, three organizations— NARAL Pro-Choice America (Fan Engagement Score), CREDO (Fan Engagement Score) and UltraViolet (Fan Engagement Score)—were hard at work fighting to protect our right to an abortion in the United States.

On January 6th, Mitch McConnell would be sworn in as the Senate majority leader, and they knew what would be on his agenda: a 20-week abortion ban.

This proposed ban threatened to undermine one of the most important Supreme Court cases, Roe v. Wade. This ruling affirms abortion as a constitutionally protected right.

The U.S. House of Representatives had passed a 20-week abortion ban in the past, so it was likely the Senate could pass one now, that it was under anti-choice control.

No one wanted to wait around and watch that happen. There was work to be done!

On the same day that Mitch McConnell was sworn in, NARAL was ready for action. They launched a petition to their supporters on Facebook, asking them to oppose McConnell’s plan to pass the ban through the Senate.

UltraViolet launched a petition of their own, as did CREDO, asking folks to stop Mitch McConnell’s attack on reproductive freedom.

And the wave of signatures came in!

By January 21st, just 16 days later, over 140,000 signatures had been collected! Now it was time to deliver them to Mitch McConnell himself.

The NARAL team marched down to Mitch McConnell’s office door with 140,000 signatures in hand.

Hours before the vote was set to take place on the 42nd anniversary of Roe v. Wade, the anti-choice House Republicans were forced to abandon their abortion ban bill.

This won’t be the last time anti-choice Republican leaders try to stop women from making their own decisions about their health and lives; but, together, we helped put conservatives on the defensive.

The moral of the story?

Real change is possible through social media and online petitions.


For more information on creating effective calls-to-action, please see our guide.

How has your organization made a change through social media? Let us know in the comments!

ForestEthics Adds 700 New Names to their Supporter List: Our Interview with Ashley Allison

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Ashley L. Allison gains supporters

We Sit Down with the Woman Behind it all

ForestEthics (Fan Engagement Score), a nonprofit environmental group committed to protecting North America’s forests, has been a long-time ActionSprout user. Recently they enjoyed a very successful month in terms of supporter email acquisition.

In one month’s time, their team added 700 new email addresses to their supporter mailing list. We were so blown away by this success that we decided to sit down with ForestEthics’ Online Campaigner, Ashley Allison, who was a driving force behind their success.

This is what she had to say on her success, social media strategy and understanding your audience:

ActionSprout (AS): How long have you managed social media communications?

Ashley Allison (AA): About 7 years.

(AS): Where did you get your start?

(AA): I started managing the social media for a small, nonprofit community arts organization back in 2008. Back then, we were still rocking Myspace, but quickly adopted Facebook.

(AS): How has your strategy / options on Facebook changed over time?

(AA): When I started doing social media at the arts organization, we were actually still using Myspace (time warp!), so I moved us over to Facebook. We were primarily using it to promote our own exhibitions and events, and without full-time staff, were relegated to being infrequent posters.

When I joined the Sierra Club in early 2010, I began advising the Club’s local Chapters on social media, and eventually began integrating it into my work to promote local public lands and wildlife campaigns. I rarely ever had access to the pages; I was kind of a backseat driver.

As one of the founding members of the Club’s Digital Innovation Team in 2014, we got the chance to launch our own unique program within the Club—called SierraRise—and with it our own social media pages. That was the first time I got my hands on my own page and really drive a social media presence.

It was also the first time I got to try testing: both curating content and producing unique content, and using our Facebook to drive advocacy with native tools like ActionSprout.

(AS): Tell us a bit about the ForestEthics Facebook page. (What’s the audience like, what kind of content do you usually post, how do you measure success?)

(AA): ForestEthics’ campaigns are in both the US and Canada, so our Facebook audience really reflects that. We’ve got an almost even split between the two countries, with a smattering of folks from Europe, South America, Asia and Australia.

We generally do three posts per day. I try to provide a nice mix of content, from both the US and Canada, so that we are catering to our core constituencies where we are organizing on the ground. The content is generally a mix of news articles, share-graphics (never underestimate the value of an inspirational quote), and ActionSprout actions. The Canadians are very fired up about democracy issues and the Harper government’s collusion with the fossil fuel industry. With the Americans, it is a little harder to judge where their primary interests are.

I don’t have any hard numbers for how I gauge success.

For the big picture, I usually look at how our page is performing in Reach and Engagement on a week-to-week basis, as opposed to the day-to-day.

For individual posts, I look at whether people are liking, sharing or commenting. There are definitely issues that I’ve found that work well (pipelines, Harper, wildlife) and others less so.

(AS): What did ForestEthics do to add 700 new people to their email list with social actions?

(AA): When I joined FE in May 2014, they had an ActionSprout account but hadn’t really had the bandwidth to use it to its full capacity.

To amp up its use, I made it a standard practice to begin making a corresponding Action for every one of our online campaigns.

I also began a small social listening program, where I would look for breaking news around the issues we worked on, and would develop an action around those. I recruited our organizers and campaigners, asking them to give me a heads-up if they saw any interesting news around their campaigns.

A good example was when a story broke about how the mainstream media in Canada was not covering the constant oil spills in Alberta’s tar sands.

We turned around an Action in an hour and started posting it. 678 liked or commented and 507 took the action.

Frequency has also been hugely important. We post Actions 4‒5 times a week, if not more if we have the space.

(AS): For context, what is your usual monthly average?

(AA): When we post an Action linking to one of our Action alerts (built in our CRM), the growth is minimal to nonexistent. I began my more aggressive ActionSprout program in November, so I would say before then, with infrequent posting and just using.

ActionSprout actions built from our campaigns (not the breaking news stuff). I’d say we would add about 200 new email addresses per month.

(AS): What did you learn about your audience from this experience?

(AA):

  1. Our Canadians are probably slightly more willing to take ActionSprout actions than our US folks.
  2. We don’t do a lot of wildlife-specific action in our real-world organizing work, but our Facebook audience responds very well to those issues. Food for thought as we plan campaigns and decide on how we frame those.

(AS): What did you learn from this success more broadly?/ Is there anything you do differently now?

(AA): I’ll admit, at first I wasn’t sure about posting Actions almost every day. I was worried the engagement on our page would fall because I was sacrificing valuable real estate that I would normally be using for slideshows, articles and graphics that I knew would have high engagement rates.

In the end, those fears have proven unfounded.

(AS): Do you have any advice for nonprofits that would like to use Facebook to help grow their email lists?

(AA): Be conscious of how you onboard these new email addresses. You don’t want to put all the work into getting these folks, only to lose them because they unsubscribe from the first email you send them.

We actually have a templated welcome email that we use for these folks, and I change out the first sentence to reference which action they took with us and where they took it.

For example: “You recently took action with ForestEthics on Facebook to demand Canadian media shine a light on Alberta’s toxic oil spills…”

The unsubscribe rates from these emails have been very low—lower than I saw before we started adding that customized first line.

The Takeaways:

What can other nonprofits learn from this success?

  • Post multiple times a day on Facebook. This keeps your supporters engaged with your content and mission. The more engaged they are, the more likely they are to complete your actions.
  • Post a variety of content. On the ForestEthics page you will find news articles, share-graphics and actions. This keeps supporters interested and engaged with their cause.
  • Pay attention to reach and engagement. These metrics are two of the best ways to measure the success of your Facebook efforts. Be sure to check these at least once a week.
  • Be timely. Create actions around current events and news. ForestEthics isn’t the only organization that has found success in Actions focused on current events. We’ve seen many organizations enjoy the same success.
  • Create actions on subjects your audience cares about. Ashley knows which topics her supporters are passionate about, and focuses her energy on those topics. With a little social listening, you can do the same.
  • Post the same action multiple times. ForestEthics will post actions on Facebook 4‒5 times a week and the same action multiple times. This gives your supporters more chances to see your action in their News Feed and complete it.
  • Onboard your new supporters with care. Be thoughtful about the first few emails you send supporters. You don’t want your efforts to be undermined by high unsubscribe rates!

 

How has your organization found success through Facebook campaigns? Let us know in the comments!

Environmental Scorecard: How are Environmental Groups Doing on Facebook?

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environmental scorecard

Check Your Favorite Environmental Groups’ Fan Engagement Score!


We put together this powerful, free resource that allows you to check on your favorite environmental nonprofit champions, and provides quick access to their Facebook pages with deeper analytics. 

View the Environment Social Scorecard!

Updated Weekly

The list includes top environmental groups and ranks them according to their Fan Engagement Score.

Easy to Sort

You can choose to sort by their fan engagement score, number of fans, “people talking about” count, or average engagement per post.

Free Page Analyzer

Get instant access to more detailed information on each page, using direct links to the Free Page Analyzer tool that shows which content performed the best on each page.

button url=”http://actionsprout.com/scorecard-envionment/” style=”blue”]View the Environment Social Scorecard![/button]

The Quick Guide to Facebook Image Sizes: What you Need to Know

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facebook image sizes

We’re going to talk about Facebook image sizes without the brain-melting technicalities.

If you have yet to Google the subject of formatting and designing images for Facebook, consider yourself lucky. Within minutes, the non-photographers and non-graphic artists out there hit a digital brick wall of opinions, file types, sizes, ratios, editing options… that seem to go on forever in both directions.

For social media managers that don’t represent high-end photographers or luxury brands, the following image sizes and tips will more than cover your day-to-day activities on Facebook.

Cover Photo: 720px Wide – 350px Tall

ActionSprout Cover Image Size

Of all the Facebook image sizes to be aware of, the cover photo is among the most important. This is the very first thing people see when they arrive on your page, so it sets the mood and tone for the entire initial interaction. The most important thing to consider is what feeling you want people to experience.

Be sure to check out the Facebook Guidelines (which are super simple), and accept the fact that you’ll need to experiment and change it over time to keep things fresh. Stick to the recommended size because anything much smaller will get sttttrrretched out and look horrible.

  • Keep it simple. It’s not a billboard; think shop window instead.
  • Always test and ensure the cover photo looks good for both desktop and mobile users on common devices.

Profile Images: 180 x 180 is Ideal

ActionSprout Profile Image Screenshot

Shoot for high-contrast images that look better in News Feeds, especially the mobile environment where they’re super small.

Of course, the higher the quality, the better. And, unlike cover images which can change a fair amount, for non-profits and cause pages, profile images are essentially branding icons—so they should remain fixed to build identity and reliability/consistency over time.

Link and Action Posts: 1200 x 627

ActionSprout Example Action Post

Adopt this motto:

“I’m going to use the highest quality JPG files (or PNGs under 1mb) with appropriate Facebook image sizes, and all will be well!”

That photo in the example link post above looks nice and crisp, doesn’t it? And keep in mind that you’re looking at a crude JPG screenshot image in a blog post vs. the News Feed!

If you’re wondering why PNG files should be under 1mb, here’s the gist: JPG images are compressed and sacrifice overall quality for a smaller file size, while PNGs are not compressed and are therefore much larger in size and higher in quality. Once you go over 1mb, they begin to look pixelated.

Ad Facebook Image Sizes: 1200 x 628

Facebook page management ads

If you stick to the motto and use a larger, high-quality JPG, you’ll be in good shape. The most important thing to note about ads is this: Ad images can have no more than 20% text. A really nifty tool to bookmark in your browser is Facebook’s grid tool. By following the instructions, you’ll know if your ad image is under 20% text and will be approved before you submit your ad for review. Here’s the full bullet-point ad specs straight from Facebook’s Ads Guide:

  • Headline: 25 characters
  • Text: 90 characters
  • News Feed link description: 200 characters

Another nifty tool to bookmark is the JavaScript Character Counter. This instantly calculates the character count for you, and allows you to optimize the text within it.

Final Thoughts

And there you have it folks. Those are the basics in terms of crucial Facebook image sizes: cover photo, profile picture, link/action posts and ads. Once you master these, the rest of the journey is much easier and less stressful. Take advantage of the many easy online tools at your disposal as well. Image sizes are the easy part; it’s the curation and creativity that take up the most time!

 

Let us know what tricks and tools you use in the comments below!

 

The User Flow: How Supporters Move Through the Action Process from Start to Finish

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user flow

These Illustrations Show the User Flow of Four Different Actions

Ever wonder how your supporters will experience your Action on Facebook? What will it look like from their point of view?

The following graphics show the five steps your supporters will take to complete an ActionSprout Action. The journey starts in their Facebook News Feed and ends with your friendly message thanking them for their support.

The majority of these supporters will complete your action from a mobile device. The images below depict this.

According to Facebook’s statistics page there are 1.19 billion mobile monthly active users as of December 31, 2014. That number is climbing every month, making mobile optimization something we cannot ignore.

For that reason our Actions are fully optimized for both, desktop and mobile users. It’s important to meet supporters where they are most comfortable and today that is mobile.

Explore the following graphics and put your feet in the shoes of a supporter. Your supporters are waiting for you on Facebook. It’s time to meet them.

UNICEF

unicef_action_user-flow_mockup_feb15

Bob Brown

bob_brown_action_user-flow_mockup_feb15

 Ready for Hillary

ready_for_hillary_action_user-flow_mockup_feb15

 Sierra Club

sierra_club_action_user-flow_mockup_feb15

 

Webinar: Harnessing the Power of Facebook Advertising

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facebook advertising

Thanks to all who joined us for our first two webinars of 2015! It’s exciting to see so many nonprofits interested in learning Facebook strategy.

It’s now time to announce the third webinar in our series, Unlocking the Value of Facebook– led by the award-winning digital strategist Beth Becker:

Please join us for:

Harnessing the Power of Facebook Advertising”

Wednesday 2/25 at 3pm ET/12pm PT

and

Thursday Feb. 26 at 11am ET /8am PT

Note: The webinar will run approximately 1.5 hours.

Facebook’s advertising platform has become an increasingly powerful component of nonprofit social media strategy. Ads supports everything from expanding the supporter and donor network to driving affordable email acquisition. With the ability to do custom demographic targeting of over 1 billion Facebook users the power of advertising cannot be ignored!

This webinar, will be an intermediate level discussion of advertising strategy. You’ll either need to know the basics of setting up an a ad or be able to learn on your own. We’ll be focusing on topics such as goals for advertising, testing, selecting the right audience segments, optimization, tracking, etc. 

We hope to see you there!

RSVP now while these is still space:

Wednesday 2/25 at 3pm ET/12pm PT

or

Thursday Feb. 26 at 11am ET /8am PT

Meet Your Host Beth Becker:

beth becker facebook advertising

Beth Becker brings 20+ years of communication and marketing background to her work in digital strategy.  In addition to her work with a variety of political, nonprofit and labor clients, Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients and conferences like PA Progressive Summit and Netroots Nation. As a contributing blogger at epolitics.com and social change enthusaist, Beth shares her knowledge to help organizations use digital with offline to make a difference. In her spare time, Beth contributes to Progressive Congress News, shops for shoes and  tweets from @spedwybabs.

How Are U.S. Senators Doing on Facebook?

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U.S. Senators Scorecard

Check Out the U.S. Senators’ Fan Engagement Scores!


We put together this powerful, free resource that allows you to check on how U.S. officials are doing on Facebook, and provides quick access to their Facebook pages with deeper analytics.

Senator Fan Engagement Score List

View the U.S. Senate Social Scorecard!

Updated Weekly

The list always shows U.S. Senators and ranks them according to their Fan Engagement Score.

Easy to Sort

You can choose to sort by their fan engagement score, number of fans, “people talking about” count, or average engagement per post.

Quick Research Tool

See how many people they’re engaging with on both their official government pages and their campaign pages.

Free Page Analyzer

Get instant access to more detailed information on each page, using direct links to the Free Page Analyzer tool that shows which content performed the best on each page.

View the U.S. Senate Social Scorecard!