Facebook announced that beginning Jan 2015, promotional Page posts will appear less in your Facebook News Feed, thus receiving less reach. This newest change to the Facebook News Feed algorithm came after extensive user surveys and is a part of Facebook’s ongoing process to clean things up! For some time now the goal has been
Writing a Effective Call to Action Want inspiration for a great, attention grabbing hook and call to action, that is sure to inspire people to action? Look no further than this example from League of Conservation Voters! The Hook: “The threat to African elephants has never been so dire. Poaching has reached an all-time high.
The Keys to a Successful Donation Action Want to create a donation action? Need a good example? Look no further than this action from Bob Brown. Creating an effective donation action is all about the little details that really add up. Number One: Using words like “chip in” rather than “donate”, influences more people to take action
Can a few simple modifications to a Facebook social action drastically improve the number of supporters driven to take action? Simple answer: Yes! Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%! What is Social Engagement? First, let’s talk briefly about how we track social engagement on
Does your Organization Follow Action Best Practices? While there are many best practices to follow when creating an action, being solvable and clearly stating what you’re asking folks to do, are two important ones. This action from Moms Clean Air Force is a good example of both these best practices. Your Action Should Be Solvable First your
Do you ever wonder how your organization is doing on Facebook in terms of engagement? Do you wonder how much engagement is “normal” and if your page is doing enough? We sure did! The ActionSprout team pored through the data, broke it down by tier, and created this Facebook engagement infographic to spread what we
Customers keep asking how to best use ActionSprout for email acquisition in Canada under this new law. You’re probably aware Canada’s new Anti-Spam legislation began July of 2014. It’s important to keep in mind that today, people who complete one of your ActionSprout actions are “implicitly opting-in” to receive emails from your organization. Canada’s new