When we first opened the application window for ad credits we really didn’t know what to expect. Neither ActionSprout nor Facebook have done anything quite like it before. Having personally worked in the nonprofit sector for about thirteen years, I was pretty sure folks would approve. However, we really didn’t know what kinds of questions or feedback we would receive.
The response has been amazing! Thanks to the community of people who are helping spread the word.
One question that we have heard from quite a few folks is “What’s with all of the permissions and Facebook authorizations?” and “Gulp, what does it mean that you want to “manage my pages?”
So, I thought I would take a minute to explain exactly what the app is asking for, why it’s necessary, and what these things really mean.
Let’s go step by step through the authorization process and hopefully I’ll answer your questions in easy to understand english.
Step 1. Signing in with Facebook
The first step in the signup process is to “Sign in With Facebook”. Once you click this button, you’ll be asked to authorize the app to receive some basic information from Facebook – your name (public profile) and email address. We need this to verify who you are.
Step 2. Authorize access to information and page management.
The second authorization asks you for two things. Both of which sound scarier than they are.
- Permission to access information and insights about the page that you manage
- Permission for the app to “manage your page and your Facebook ads account.”
Why do we need all of this?
The system needs access to this information and insights for several reasons.
- When it comes time to award credits, our intent is to select a diverse set of organizations. Both ActionSprout and Facebook exist to serve organizations at all levels of sophistication – from orgs that are just getting started with Facebook to to old pros. This authorization gives us the information we need to learn a bit about your page so we can create a diverse pool of participants and better represent the entire sector.
- We are also hoping to use this information in aggregate to track the impact that the ads and ActionSprout are having across the whole pool of participants during the three month cycle.
Management Permissions is the one that sounds the scariest. We know! it’s important to keep in mind that every organization applying for ad credits is provided with a free ActionSprout account.
The management permissions are required to set up and use your ActionSprout account. What this screen is really asking you is whether you would like to give yourself permission to manage pieces of your Facebook page using ActionSprout.
Once you log in to your ActionSprout account, this will all make sense. Simply put, the system utilizes these permissions to provide you with information and tools you need to make your Facebook page as effective as possible. Without these, the app would simply not work.
Step 3. Page and Ads Account Selection
Finally, once you have authorized the app, you will be asked for the pieces of information the app couldn’t get from Facebook – which ads account you will being using the Facebook ad credits in and your organization’s EIN number.
Once you have completed the process you have accomplished two things:
- Your application is active (remember to share your link to help increase your chances of being selected and raise the amount you are eligible for)
- You have a fully functioning ActionSprout account that you can log in to and start using right away (for free).
A note about how we use the data: The information we capture will never be shared in a way that is attributed to individual organizations. We will be analyzing the data in aggregate to help the sector understand how to make Facebook ads more effective in serving their missions.
We do not sell or license any information or data to anyone.