7 Tips to Inspire Your Facebook Supporters into Action!

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Facebook Taking Action

Can a few simple modifications to a Facebook social action drastically improve the number of supporters driven to take action? Simple answer: Yes!   Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%! What is Social Engagement? First, let’s talk briefly about how we track social engagement on

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Following Best Practices: Mom’s Clean Air Force

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moms

Does your Organization Follow Action Best Practices? While there are many best practices to follow when creating an action, being solvable and clearly stating what you’re asking folks to do, are two important ones. This action from Moms Clean Air Force is a good example of both these best practices. Your Action Should Be Solvable First your

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Powerful Facebook Engagement Infographic for Nonprofits

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Screen Shot 2014-11-26 at 8.49.14 AM

Do you ever wonder how your organization is doing on Facebook in terms of engagement? Do you wonder how much engagement is “normal” and if your page is doing enough? We sure did! The ActionSprout team pored through the data, broke it down by tier, and created this Facebook engagement infographic to spread what we

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How to Comply with Canadian Anti-Spam Legislation (CASL)

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Canadian Anti-Spam Legislation

Customers keep asking how to best use ActionSprout for email acquisition in Canada under this new law. You’re probably aware Canada’s new Anti-Spam legislation began July of 2014. It’s important to keep in mind that today, people who complete one of your ActionSprout actions are “implicitly opting-in” to receive emails from your organization. Canada’s new

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Sierra.Rise Sends the NRA a Powerful Facebook Message…You Gotta See!

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Sierra Rise Facebook Message

Launched by Sierra Club earlier this year, Sierra.Rise is the vocal little sister of their environmental advocacy group. Their mission revolves around sparking public conversation, sending politicians and corporations the voices of the people, and rallying everyday folks around important issues. The Goal In this example, they wanted to shine light on an important issue

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Facebook Algorithm Change Cracks Down on Like-Baiting

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Facebook just announced another new change to their News Feed! The goal of the Facebook algorithm is to clean up news feeds and make them more interesting and engaging to users. Each new change aims to fine tune this. Their newest change will crack down on what Facebook calls“Like-Baiting.” The Definition of “Like-Baiting” from Facebook:

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Your Facebook Audience: How to Convert More Than 2%

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Facebook Audience Content Marketing

“If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience?” – George Bernard Shaw Remember When Google was the New Kid? If you were a webmaster back then, it was relatively easy to get your website onto the first page of Google search results. If you were

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